Thursday, April 29, 2010

Letter to Storefront Owners -- Draft One!!!

Please comment your corrections! Thank you :) (also, please realize that this is a 1st draft for a reason :)

Dear Storefront Owners of Appleton,

My name is Sydney Pertl, and my collegues, Christopher Dorn, Krissy Rhyme, YeXue Li, and I would like to set forth a proposal which would allow for higher visibility of your property, increase foot traffic through your storefront, show off the potential of your space, and have a cultural impact in the Appleton community: all at no cost to you.

Our plan is to curate a “pop-up gallery,” an art exhibition space which uses for-rent areas in urban locations in order to promote the space and provide a platform for artists of said community to display their work. However, this would also allow us to showcase your space. In addition, we would be more than willing to repaint or clean, or whatever need be in order to demonstrate your property’s full potential. This gallery would be open only for a limited amount of time, or, until your space sells or is leased. At that time, we would potentially move on to aid another empty storefront.

Furthermore, Lawrence University will be providing insurance for the property so long as it is an art gallery, so the costs to you would be nonexistent.
Finally, in allowing us to make use of your empty space, you would be providing an invaluable service for the community. Artists from both Lawrence and the community would have a place to show their work and allow them to become part of the professional artistic practice. The gallery would also be open to the entire community for openings and specific times and days of the week where it will be closely monitored by either me or the other curators.

In short, you could effectively increase the amount of potential buyers by drawing them to the space, maximize your selling potential by showcasing your space’s potential, and allow for the cultural and artistic growth of your community. With no work needed on your part, this could be the chance you have been waiting for to successfully market your storefront!

Please do not hesitate to contact me if you might be interested in our plans, or should you have questions or concerns. I would be delighted to hear from you.

Thank you for your time,

Sydney M. Pertl
Christopher Dorn
Krissy Rhyme
YeXue Li

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